Fazzy Bear

Makes it much more useful vs the one I pay £7.99 for I will switch!!

Rob

When I was a restaurant manager, we’d often transfer stock between restaurants by booking Ubers. Just for convenience I’d say 99% of the company just used Uber as a default and didn’t look at the alternatives. The 15-20 Avios per journey wouldn’t have made me switch from say Bolt. 5 Avios or more might have swung the deal

lumma

It’s quite straightforward. I see the offer and book today for a flight from Southampton to EDI later in the year for a 1,000 Avios bonus and BA bank the money for 10 months.

It means that in 8 months time I’m not booking a ticket with Avanti or Cross Country to take the train.

BA Flyer IHG Stayer

Agree. For, say, a £250 flight that already earns 3 Avios/£1, that bumps it to 7 Avios/£1 (8 if one can spend exactly £200). That’s a good return on spend.

That will undoubtedly pick up marginal additional business to BA from competing airlines, or to BAPP customers from other card products.

Terry Butler

I hope the uptake is not large and those similar as then we may start seeing spend £500 at BA and get 500 Avios bonus.

Starved2095

Username check out.

lumma

Two differences here:

*BA has done a lot of promotion for Uber via email etc, which is probably worth at least the value of the Avios bought

*A lot of Uber in London will be a business expense and so the traveller may choose Uber over a cheaper alternative in order to gain Avios

The Cityflyer offer would have been more effective if the headline was ‘1000 Avios for flying BA from Southampton’ etc which would at least have promoted the routes more widely.

Terry Butler

I never understand the point of offers like these. They’re hardly going to change most customer behaviour (if you’re willing to book through an OTA, you’ll possibly be able to beat the value of the Avios with an actual discount), so when you do get someone who qualifies, it’s highly likely they’d have made the purchase anyway.

It’s like the 1 Avios per £ on Uber offer, does anyone choose Uber for a few pence worth of Avios on each trip?

Terry Butler

Hardly a faff.

You register the offer as you would any other Amex offer then book as normal on BA website /app.

Given how some people on here will move heaven and earth for 100 this is a big bonus!

Points Hound

That’s good news then. Offer actually becomes useful for people who usually only order for 1! Although some restaurants it’s not that difficult to spend over £25 these days

Nick G

Yes, he usually sends it over when he hears.

Fazzy Bear

It starts tomo that’s why.

Terry Butler

Perhaps trialling how small an incentive they can offer to still positively impact their bottom line? They also trialled discounts for Exec Club from LCY recently

Rob

I received an e-mail a few weeks ago indicating the change down to £15 min order

Terry Butler

Presumably they are thinking: how can we get the most people to spend (headline) but pay out the least amount (T&C’s).

Fazzy Bear

It’s still £25 for me too

Rob will you be putting it in HfP once Emyr contacts you re the offer?

Fazzy Bear

Amazon page has not been updated.

How complex can they make it?

Service fees is now 10% of basket value – not sure what previous amount was but it’s most likely a increase.